andyswan - Latest Comments in A story of “launch” disaster….fast-food style

Re: A story of “launch” disaster….fast-food style

Senith @ MBA tutor — Thu, 02 Dec 2010 09:53:36 -0000

Great story Andy!

Re: A story of “launch” disaster….fast-food style

Dave Pinsen — Wed, 07 Apr 2010 12:01:37 -0000

And despite that, Letterman got consistently beaten in the ratings by Leno, didn't he?

Re: A story of “launch” disaster….fast-food style

reece — Wed, 07 Apr 2010 11:50:36 -0000

Wow... absolute brilliance.

Re: A story of “launch” disaster….fast-food style

Perfect plastic cards — Thu, 18 Feb 2010 14:32:19 -0000

I think these quotes are suitable:

In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. ~Harold Geneen

A business that makes nothing but money is a poor business. ~Henry Ford

Business is a combination of war and sport. ~André Maurois

The absolute fundamental aim is to make money out of satisfying customers. ~John Egan

Wise are those who learn that the bottom line doesn't always have to be their top priority. ~William Arthur Ward

Corporation: An ingenious device for obtaining profit without individual responsibility. ~Ambrose Bierce, The Devil's Dictionary

It is not the employer who pays the wages. He only handles the money. It is the product that pays the wages. ~Henry Ford, 1922, also sometimes quoted as "It is the customer that pays the wages"

Hire character. Train skill. ~Peter Schutz

Re: A story of “launch” disaster….fast-food style

Josh Stowers — Sun, 24 Jan 2010 11:58:16 -0000

I believe silence can be one of the best tools we have, especially in today's 24/7 media.

Re: A story of “launch” disaster….fast-food style

williamVI — Mon, 14 Dec 2009 14:33:56 -0000

At 10:00am every Sunday I go Mackers where I get to read the Sunday newspaper while I munch on a Bacon Egg and Sausage McMuffin at a cost of AUD3.85 and wash it down with a free ( to Senior Citizens) coffee.
Also when travelling it is nice to stop and refresh and drink a free coffee.
I like Mackers and trust their hygene ( no I don't own one) I am a poor pensioner and liked the story. Showed imagination

Re: A story of “launch” disaster….fast-food style

The Baldchemist — Mon, 14 Dec 2009 11:57:49 -0000

Ha ha love it. Absolutely love it! I'm no big fan of Mac Donalds or any fast food joint but I have to hand it to the genius that created that tactic.
Niiiiiiice one!

Re: A story of “launch” disaster….fast-food style

glewis64 — Mon, 16 Nov 2009 12:58:17 -0000

I've worked in food service, and no matter how much you train the staff, they aren't going to be prepared for a rush like that. It was brilliant, strategic planning on McDonald's part, and they knew it would be. And, I hate to admit that, since I am not a great fan of McD's, lol.

Re: A story of “launch” disaster….fast-food style

andyswan — Wed, 11 Nov 2009 10:37:50 -0000

Ha nice

Re: A story of “launch” disaster….fast-food style

Lisa Kanarek — Wed, 11 Nov 2009 10:36:40 -0000

Wow! Great story that ended much differently than I thought it would. Brilliant strategy by McDonald's. It's interesting that our clients get used to great service until they have to work with someone else who doesn't meet the same level of service they're used to receiving. Food for thought (pun intended!).

Re: A story of “launch” disaster….fast-food style

Nazish — Fri, 16 Oct 2009 04:17:23 -0000

It was an great strategy only because it ticked off. Had Wenky's been able to manage the demand then McD would have regretted, but perhaps this is what business is all about. Risk is a great part of business..as one who does not risks more.

Re: A story of “launch” disaster….fast-food style

andyswan — Thu, 15 Oct 2009 08:04:02 -0000

Thanks that is great

Re: A story of “launch” disaster….fast-food style

John Madigan — Thu, 15 Oct 2009 02:28:25 -0000

On a related note, it is rumored that In-N-Out sends a group of "All-Stars" to help during the opening weeks of a new location. The "All-Stars" work out opening issues, train new staff members, and deliver the all important first impression.

Given the popularity of In-N-Out, it seems they've wised up to the fact that they need to be prepared for a rush.

Thanks for posting.

Re: A story of “launch” disaster….fast-food style

Aristo — Wed, 14 Oct 2009 12:08:24 -0000

Great Story :)

But I am not too sure if it would have actually worked if there wasn't so stark difference between the parties involved.[McD's being huge etc..etc..)

I wonder if McD would have laughed its way out if Wendy's was up to the task and they somehow would have scraped through that odd day..

A Great Move ..if McD acutally studied the situation :)

Re: A story of “launch” disaster….fast-food style

andyswan — Wed, 14 Oct 2009 09:23:30 -0000

I agree somewhat. To me, the post is less about the technique that
McDonald's used (very few of us have that much power), and more about the
concept of being prepared for success!

Re: A story of “launch” disaster….fast-food style

Abhijeet Gandhi — Wed, 14 Oct 2009 02:48:10 -0000

"Outside The Box" thinking personified!
But I think this strategy would probably not have worked if McD was dealing with multiple openings or if there were other existing fast-food restaurants.

Re: A story of “launch” disaster….fast-food style

sachxn — Wed, 14 Oct 2009 02:45:36 -0000

This is really one of those clever business trick..mind blowing

Sachin

Re: A story of “launch” disaster….fast-food style

nileshbabu — Wed, 14 Oct 2009 01:14:36 -0000

wow - just wow - that's thinking outside the box..

Re: A story of “launch” disaster….fast-food style

Sean Tierney — Tue, 13 Oct 2009 22:30:39 -0000

great story. Reminds me of the technique in the martial art aikido where you redirect your opponent's momentum against him.

Re: A story of “launch” disaster….fast-food style

andyswan — Tue, 13 Oct 2009 11:02:58 -0000

Pretty legendary indeed

Re: A story of “launch” disaster….fast-food style

andyswan — Tue, 13 Oct 2009 11:01:26 -0000

Agree but tough to beat mcd's fries!

Re: A story of “launch” disaster….fast-food style

andyswan — Tue, 13 Oct 2009 11:00:15 -0000

It was not coincidence. :)

Re: A story of “launch” disaster….fast-food style

Eric Friedman — Tue, 13 Oct 2009 09:54:30 -0000

Awesome story - thanks for posting

Re: A story of “launch” disaster….fast-food style

soravjain — Tue, 13 Oct 2009 09:09:10 -0000

nice one mate

Re: A story of “launch” disaster….fast-food style

BenC — Tue, 13 Oct 2009 09:08:23 -0000

Good story, but in the end it's still McD's..blah. I'd rather have Wendy's over that anyday.