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On a related note, I read a NYT article this morning about Jay Leno and David Letterman that pointed to the same elegant "response-less response" strategy:
Apparently Letterman and crew made the decision to stay in repeats for the first week of Jay Leno's new show. Rather than building up the hype around Leno's show by supporting a "they're going head-to-head" storyline, they focused on putting together strong shows to run the week *after* Leno went on the air.
Sometimes doing nothing is the best possible action.
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I wonder whether it was just a co-incidence.
Sachin
But I think this strategy would probably not have worked if McD was dealing with multiple openings or if there were other existing fast-food restaurants.
McDonald's used (very few of us have that much power), and more about the
concept of being prepared for success!
But I am not too sure if it would have actually worked if there wasn't so stark difference between the parties involved.[McD's being huge etc..etc..)
I wonder if McD would have laughed its way out if Wendy's was up to the task and they somehow would have scraped through that odd day..
A Great Move ..if McD acutally studied the situation :)
Given the popularity of In-N-Out, it seems they've wised up to the fact that they need to be prepared for a rush.
Thanks for posting.
Niiiiiiice one!
Also when travelling it is nice to stop and refresh and drink a free coffee.
I like Mackers and trust their hygene ( no I don't own one) I am a poor pensioner and liked the story. Showed imagination